JustBrand Limited / Retail / AdventureOutfitter
Beyond temperature.
An outdoor destination that widens the assortment past heated and cooling into general adventure gear. Positioning still to be confirmed.
Format
Multi-brand retail
Category
Outdoor gear
Assortment
Ours and third-party
Status
Copy to confirm
The approach
The widest assortment we carry.
AdventureOutfitter reaches into outdoor categories that sit next door to temperature control — the rest of what someone shopping for cold or warm weather gear tends to be buying anyway.
This page is a working draft. Send me the positioning, the assortment focus and the customer it should speak to, and I will write it properly to match the other destinations.
Elsewhere in the portfolio
The rest of the portfolio.
