JustBrand Limited / Retail / MyCoolingStore
The experts in
personal cooling.
Launched in 2013 as our second retail site, MyCoolingStore brings personal cooling products from our brands and more than 80 others into one destination. Its broad assortment shows us what customers are buying, where the category is headed, and where we can grow next.
Established
2013
Format
Multi-brand DTC
Category
Personal cooling
Assortment
Owned brands and 80+ others
The approach
A platform for a growing category.
MyCoolingStore brings a broad personal cooling assortment into one focused retail experience. Customers can shop our brands alongside other manufacturers and compare solutions for work, recreation, sleep, and everyday heat relief.
That breadth makes the site more than a sales channel. It gives us a direct view of what cooling customers search for and buy, helping us decide where to expand the assortment and invest in our own products.
What it give us
More than a storefront.
Market visibility
A view across the category
Selling products from many cooling brands lets us see what customers actually buy across technologies, price points, and use cases.
Product insight
Better informed growth
Our direct-to-consumer sales help us spot gaps in the market and make better decisions about where to expand AlphaCool and our other brands.
Brand relationships
Connections that can grow
Working with brands as a retailer builds relationships and firsthand product knowledge. Some of those relationships can lead to deeper partnerships or acquisition opportunities.
Inside the store
Many ways to cool.
One place to shop.
MyCoolingStore brings together more than 80 brands across cooling vests, fans, towels, bedding, and more. Customers can browse by product or by need, whether they’re looking for relief at work, outdoors, or while they sleep.
- 80+ brands
- Cooling for work and life
Its place in the group
More seasons.
More customers.
MyCoolingStore extends our direct-to-consumer reach into the months when customers are looking for relief from heat. Alongside TheWarmingStore, it gives JustBrand a retail presence across both sides of personal temperature control—and more opportunities to serve customers throughout the year.
Elsewhere in the portfolio
The rest of the portfolio.
