JustBrand Limited / Brands / Aheata
Heated gear at a sensible price.
Aheata brings thoughtfully made heated apparel and home comfort products to more accessible price points. Built with marketplace shoppers in mind, the brand gives JustBrand an opportunity to reach a broader audience while continuing to focus on product quality and everyday usefulness.
Origin
In-house brand
Category
Apparel & home
Power
7V & plug-in
Position
Quality and value
Channels
DTC · Marketplace
The approach
A new entry point to personal heat.
We built Aheata for customers who want useful heated products at an accessible price. A focused assortment, clear features, and marketplace-friendly presentation make the brand easy to discover and understand online.
The range includes battery-powered apparel and plug-in products for places where an outlet is close by. Together, they give Aheata room to serve more everyday needs while giving JustBrand a distinct path for growth.
The range
A focused range with room to grow.
7V BATTERY
Heat on the move
Rechargeable heated apparel for time away from an outlet, designed around everyday comfort and accessible pricing.
PLUG-IN
Comfort close to home
Heated products for desks, living spaces, and other places where steady power is readily available.
DIRECT & MARKETPLACE
Built for online discovery
Clear product choices and straightforward features help customers find the right option when shopping online.
BATTERY HEATED APPAREL
Heat that goes with you.
Aheata’s rechargeable heated apparel brings everyday warmth to people on the move. It gives shoppers an accessible way to try battery powered comfort, with practical features they can understand at a glance.
- Rechargeable power
- Wearable warmth
- Accessible pricing
THE CORE COLLECTION
Everyday layers, with heat built in.
Aheata starts with the pieces people already reach for: versatile heated apparel made for regular wear. Familiar styles and accessible pricing make it easy for new customers to find their first heated layer.
Its place in the group
Warmth for more of everyday life.
Aheata broadens our heated assortment across clothing, gloves, footwear, and bedding. Its rechargeable gear serves customers on the move, while its home products bring warmth to quieter moments. Together, they give JustBrand more ways to meet everyday comfort needs.
Elsewhere in the portfolio
The rest of the portfolio.
