JustBrand Limited / Brands / Action Traction
A better grip on winter
Action Traction makes ice cleats and crampons that fit over everyday shoes and boots. From icy sidewalks to winter job sites and trails, the range helps people move with confidence when the ground gets slippery. It extends JustBrand’s cold-weather portfolio beyond warmth to traction underfoot.
Origin
In-house brand
Category
Ice cleats & crampons
USES
Everyday · work · trails
Channels
DTC & Bulk
The approach
A practical need.
Action Traction helps people move with more confidence on ice and snow. It meets a different need from our heated and cooling products, while fitting our focus on making time outdoors more comfortable and accessible.
The brand also gives us a chance to build relationships in categories such as outdoor, workwear, hardware, and safety supply. We’re applying what we’ve learned about product development and retail presentation to a straightforward product with a clear purpose.
The range
Traction for everyday winter movement.
THE PRODUCT
Grip when conditions change
Over-shoe traction devices designed to add grip on ice and packed snow. Easy to carry, put on, and remove as conditions change.
THE CUSTOMER
Anyone heading out in winter
A practical option for walks, commutes, outdoor work, and other times when icy ground makes getting around harder.
THE OPPORTUNITY
A fit beyond apparel
Action Traction gives us a product to bring to outdoor, hardware, workwear, and safety retailers—categories with a clear reason to offer winter traction.
On ice
Ready when the ground isn't
Icy conditions can make an ordinary walk feel uncertain. Action Traction fits over everyday footwear to add grip on ice and packed snow, then comes off when it’s time to head inside.
- OVER-SHOE FIT
- ICE & PACKED SNOW
- EASY ON AND OFF
Traction for everyday footwear
SEE IT IN ACTION
Action Traction fits over the shoes and boots people already own, adding grip for icy sidewalks, snowy trails, and winter workdays. Different cleat designs let customers choose the traction that fits where they’re headed.
Its place in the group
Winter traction for the whole team
Action Traction serves individual customers and organizations outfitting people who work outdoors. We regularly receive bulk orders from teams looking for added grip on icy and snowy ground.
That demand gives the brand a distinct role at JustBrand: a practical winter product we can supply at both individual and team scale.
Elsewhere in the portfolio
The rest of the portfolio.
