JustBrand Limited / Retail / Warmers.com
The home of HotHands® and Grabber®.
Warmers.com is a dedicated retail site for the two air-activated warmer brands. It grew from our longstanding relationship with Kobayashi, whose products we distribute directly to consumers. The site makes it easy to shop hand, foot, and body warmers, whether someone needs a few packs or cases for a larger group.
Format
DTC
Brands
HotHands® · Grabber®
Partner
Kobayashi
CATEGORY
Air-activated warmers
The approach
A strong relationship, put to work.
Our relationship with Kobayashi created the opportunity to build a dedicated direct-to-consumer channel for HotHands® and Grabber®. Warmers.com brings both brands together in a store focused on air-activated warmth, with clear choices for individual shoppers and customers buying by the case.
The category also adds a different purchase pattern to our business. Warmers are used throughout the cold season and replenished as needed, giving us a way to serve customers beyond a single gear purchase.
Why it matters
Warmth people come back for.
Replenishment
Used, then bought again
Air-activated warmers are consumable, giving customers a reason to return as they use them throughout the season.
Broad demand
More than one cold-weather occasion
Hand, foot, and body warmers serve everyone from game-day fans to outdoor workers and event organizers.
Flexible orders
From a few packs to full cases
Warmers.com serves individual shoppers as well as groups and businesses buying in volume.
The products
The brands behind everyday warmth.
HotHands® and Grabber® make warmth easy to bring along. Their air-activated hand, foot, and body warmers need no batteries or charging—just open a pack when the cold sets in. Warmers.com brings the range together so shoppers can find the right size and heat duration for the day ahead.
- HotHands®
- Grabber®
- Air-activated warmth
WARMTH IN ACTION
The name brands of the category
HotHands® and Grabber® go wherever the cold does—from tailgates and hunting trips to ski days and outdoor work. Hand, foot, and body warmers give people a simple way to bring warmth to the moments they want to stay out for.
Its place in the group
Steady, repeat demand.
Warmers.com extends JustBrand beyond rechargeable heated gear into everyday, air-activated products. Through our partnership with Kobayashi, we can serve individual shoppers and bulk buyers with HotHands® and Grabber®, two established brands that broaden how people encounter our business.
Elsewhere in the portfolio
The rest of the portfolio.
