JustBrand Limited / Brands / Venture Heat
Pioneering heat, above and below water.
Venture Heat helped shape battery-heated apparel and now brings that experience to cold-water diving. We worked with the brand for years before acquiring it in September 2025. Today, we’re building on that relationship and investing in the dive range’s next chapter.
Founded
2003
Joined JustBrand
2025
Focus
Heated dive gear
Channels
DTC · Dealer
Assortment
Dive, Moto, Rechargeable
The approach
A relationship built over years.
Venture Heat was a longtime retail partner before joining JustBrand in 2025. Years of working together gave us direct knowledge of its products, team, and customers—and a clear view of the opportunity to grow the brand.
Its early work in battery-heated apparel remains part of that story. Today, we see particular potential in heated dive gear, where Venture Heat’s waterproof vest range gives us a distinct position in a specialized market.
Technology
Heat built for demanding conditions.
Dive
Waterproof heated vests
Battery-powered systems designed for cold-water diving, with options for wetsuit and drysuit use
Motorcycle
Heat for the ride
12V heated gear built for riders who need dependable warmth on long, cold rides.
7V wearables
High-performance portable heat
Rechargeable jackets, vests, and layers designed around higher-wattage heat output and adjustable comfort.
HEATED DIVING
Warmth below the surface.
Venture Heat’s waterproof heated vests bring battery-powered warmth to cold-water diving. With options for wetsuit and drysuit divers, the dive range is a distinctive part of the brand and a focus for continued growth.
- Waterproof heating
- Wetsuit or drysuit
- Built for cold-water dives
SURF & DIVE
Built for cold water.
Venture Heat’s waterproof heated vests bring battery-powered warmth to surfers and divers. The range includes options designed to layer under wetsuits and drysuits, so customers can choose the setup that fits their time in the water.
Its place in the group
A new depth of expertise.
Venture Heat expands JustBrand’s reach into heated surf and dive gear while adding decades of experience in battery-powered apparel and motorcycle products. Its specialized products and dealer relationships give us a foundation to grow in markets beyond our traditional heated clothing business.
Elsewhere in the portfolio
The rest of the portfolio.
