JustBrand Limited / Brands / ActionHeat
Heated apparel at mass-retail scale.
Founded in 2014 with a heated sock developed for Dick’s Sporting Goods, ActionHeat has grown into a full line of heated apparel and accessories. Today, the brand is sold in more than 5,000 retail locations and holds an official NFL license covering all 32 teams.
Founded
2014
Origin
In-house brand
Systems
AA · 3V · 5V · 7V
Retail
5,000+ locations
Licensing
Official NFL licensee
Flagship
Pro Series™
The approach
Designed for the shelf. Built to scale.
We grew ActionHeat into a broad heated apparel and accessories line, with products designed for different customers, price points, and retail formats. Alongside its own branded assortment, the business supports licensed NFL products and co-branded heated programs for retail partners.
That combination of product development, licensing, and distribution has given ActionHeat room to grow across stores, ecommerce, and partner programs.
Technology
Ghost Mode™ in action.
Ghost Mode™ came from a simple observation: some customers want the warmth without a visible light on their jacket. With one touch, they can turn off the LED while the heat stays on.
- LED off, heat on
- Patent-pending
- One-touch activation
Technology
Where the engineering shows up.
Ghost Mode™
Heat without the glow
Born in 2019 from a family discussion about visibility versus discretion. Ghost Mode turns off the illuminated power button while the garment keeps heating — the kind of detail that only comes from actually wearing the product.
Pro Series™
Six-zone heating
The 2026 flagship collection: six-zone heating technology, Bluetooth® app control, Ghost Mode LED control, faster warm-up and extended battery life.
The Power Ladder
AA TO 7V
Our range includes simple AA-powered products and rechargeable heated apparel. Different power options help us serve customers across activities, price points, and retail formats.
Built to earn space in stores.
RETAIL PRESENCE
ActionHeat is carried in more than 5,000 retail locations, from national chains to specialty retailers. We work with partners on assortments and displays that fit their customers and their available space, whether that’s a full heated outerwear section or a compact accessories display.
Role in the platform
Volume, reach, and the license.
ActionHeat is our largest heated apparel brand. Its growth helped us build the product development, retail, and operational capabilities we now use across JustBrand.
The brand continues to create opportunities of its own, from the NFL collection to heated programs developed with retail partners. What we learn through ActionHeat also helps us support and grow the rest of our portfolio.
Elsewhere in the portfolio
The rest of the portfolio.
