JustBrand Limited / Brands / ActionTech
Cold-weather gear without a battery.
Not every winter problem is solved with heat. ActionTech covers the equipment side of the same season, sharing Action Outdoor Gear with ActionTraction.
Origin
In-house brand
Category
Outdoor gear
Power
None — non-electric
Sold at
actionoutdoorgear.com
Channels
Mass retail · DTC
The approach
The rest of the winter basket.
Our retail business shows us the same thing every year: someone buying a heated jacket is usually buying other cold-weather things in the same trip. ActionTech covers the part of that basket that has nothing to do with electronics.
No cells, no chargers, no electrical certification, which makes it a very different product to source and ship from the rest of what we do — sold to the same customer, at the same retailer, in the same season.
The range
The non-powered side.
Equipment
Cold-condition gear
Winter outdoor equipment and accessories built for the same customer as our heated lines.
Simplicity
Nothing to charge
No batteries or heating elements, which means a simpler product, simpler shipping and no electrical compliance.
On the shelf
Sits well alongside
Merchandises next to heated product without competing with it for the same purchase.
In the field
Gear that just works.
Equipment for cold conditions with no batteries to remember and nothing to charge the night before. Simple products, sold to people who already trust us on the heated side.
- Nothing to charge
- Winter season
- Sold alongside heated
The brand in use
Built for the season.
Its place in the group
More of the same trip.
ActionTech widens what we can sell a winter customer without adding battery cost or electrical compliance to the picture.